Customer Data Safety at Alice&Bruce: Our Privacy Policy

At alice&bruce, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our brand online. We are committed to maintaining full transparency, ensuring your data remains confidential, secure, and under your control.

What We Collect

We collect information to provide a smoother and safer shopping experience. This includes:

1. Personal Details

Name, email, phone number
Billing and shipping addresses
Gender (if shared during checkout or surveys)

2. Transactional Data

Order history
Mode of payment (via secure gateway)
Refunds, returns, and customer support logs

3. Device & Technical Info

IP address
Device model and browser type
Cookie identifiers
Time spent and actions taken on the website

Why We Collect It

We use your data to:

Process orders and issue confirmations
Ship products to your address
Offer tailored promotions and updates (if opted in)
Improve customer experience based on site usage
Provide efficient customer service
Comply with legal, tax, or fraud-related obligations

Data Storage & Security

Your data is stored in encrypted systems and protected by:

SSL certificates (HTTPS security)
PCI-DSS-compliant payment systems
Role-based access to sensitive info
Two-factor admin authentication

Despite our security measures, you also play a role in privacy—keep your passwords safe and always log out of shared devices.

Who Has Access to Your Data?

We only share your data with:

Payment processors (Razorpay, Paytm, etc.)
Delivery partners (Shiprocket, Blue Dart, Delhivery)
Email/SMS notification providers
Analytics tools (Google Analytics)

We do not sell or rent your personal data. All service providers are bound by confidentiality agreements.

Cookies and Tracking

Cookies are small files that enhance user experience. We use them to:

Save cart items
Remember login preferences
Show relevant ads
Analyze visitor activity for performance improvements

You may disable cookies in your browser settings, but it could affect website functionality.

Your Privacy Rights

You have full control over your data:

Access your data anytime
Request corrections or deletions
Opt out of email/SMS communications
Export your data in digital format

To request any of the above, email us at support@aliceandbruce.com.

Data Retention

We retain your personal data for as long as:

Required to complete your order
Necessary to meet legal, tax, or fraud obligations
You maintain an active account

Inactive customer accounts may be anonymized after a reasonable duration.

Policy Updates

This policy is reviewed periodically. When changes are made, we’ll notify you via email or a site-wide message. Continued use of the site constitutes agreement to the updated policy.

Last Updated: 8-August-2025

FAQs – Privacy & Data Protection

1. Do you sell my data to third-party advertisers?
No. alice&bruce never sells or rents your personal data to any third parties.

2. Will I receive marketing messages?
Only if you have opted in. You may unsubscribe at any time via the link in the email or by contacting us directly.

3. Is it safe to save my card details on your site?
We do not store your card information. All payments are securely processed by certified third-party gateways.

4. Can I delete my data from your system?
Yes. Email us at support@aliceandbruce.com and request a deletion. This may take 3–5 business days.

5. Are cookies mandatory?
No. You may disable cookies in your browser settings, but some website features may not function optimally.

6. What if someone else accesses my account?
We urge you to never share your password. If you suspect unauthorized access, change your password immediately and notify us.

Need Assistance?

For any queries regarding your privacy or this policy:

Email: support@aliceandbruce.com |
Phone : +91 90196 31161
Corporate Office:
alice&bruce – corporate office
648/a, 4th Floor, Binnamangala 1st Stage,
Indiranagar, Bangalore, Karnataka, India – 560038