Choosing the perfect perfume can be overwhelming—but it doesn't have to be. At alice&bruce, we simplify the process by helping you understand how perfumes work, how to select the right one for your personality and lifestyle, and how to get the most out of your fragrance.

This guide covers everything from fragrance notes to application tips—all tailored to our luxury-inspired, 30% EDP perfume range.

What Is EDP and Why 30% Matters

EDP stands for Eau de Parfum, a perfume concentration known for its intensity and longevity. While most commercial EDPs contain 15–20% fragrance oil, alice&bruce perfumes offer a powerful 30% concentration.

Benefits of 30% EDP:

• Longer-lasting scent (6 to 10+ hours)

• Deeper fragrance trails (sillage)

• Minimal need for reapplication

• Better value per spray

This higher concentration makes our perfumes ideal for all-day wear, special events, or lasting impressions.

Fragrance Families Explained

Every perfume belongs to a fragrance family, helping you discover scents that match your mood, personality, or setting.

1. Floral

Notes: Rose, jasmine, tuberose
Perfect for: Romantic evenings, weddings, soft feminine moods

2. Oriental

Notes: Vanilla, amber, spices
Perfect for: Bold, sensual, warm personalities and nighttime outings

3. Woody

Notes: Sandalwood, cedarwood, vetiver
Perfect for: Earthy, grounded, and sophisticated profiles

4. Fresh / Citrus

Notes: Lemon, bergamot, grapefruit
Perfect for: Daytime wear, office use, and tropical climates

5. Aquatic / Green

Notes: Marine breeze, green leaves
Perfect for: Sporty, youthful, and clean scent lovers

How to Choose Your alice&bruce Perfume

Consider These Factors:

• Time of Day:

  • Fresh, citrus scents for daytime

  • Warm, spicy scents for evening

• Season:

  • Lighter florals and citruses in summer

  • Rich woods and orientals in winter

• Personality:

  • Bold? Try spicy or oriental

  • Calm and serene? Go floral or aquatic

  • Adventurous? Explore unisex blends

Try Samples First

If unsure, try our sample set to test different fragrances on your skin over a few days before committing to a full bottle.

How to Apply Perfume for Maximum Impact

• Apply to pulse points: wrists, neck, behind ears, and inner elbows

• Don’t rub—let it air dry to preserve top notes

• Apply on moisturized skin for better longevity

• Avoid spraying directly on clothes (some fabrics may stain)

Pro Tip: Spray lightly on your hairbrush before running it through dry hair for subtle diffusion.

Perfume Storage Tips

Perfume quality can degrade over time if stored incorrectly. Follow these tips:

• Keep bottles in a cool, dry place, away from direct sunlight

• Store them upright and sealed tightly

• Avoid humidity—bathroom cabinets are not ideal

With proper care, your perfume can retain its aroma and strength for 12 to 24 months or more.

Layering Fragrances (Advanced Tip)

You can create a unique scent by layering two compatible perfumes. For example:

• Floral + Woody = Balanced and elegant

• Citrus + Oriental = Bright with a warm finish

Try combinations slowly and note how the scent evolves over time.

FAQs – Perfume Guide

1. How long does alice&bruce perfume last?
With 30% EDP strength, our perfumes last between 6–10+ hours, depending on your skin type, weather, and activity.

2. Can I wear perfume every day?
Yes! Our perfumes are formulated for daily use and are gentle on the skin when applied correctly.

3. How many sprays should I use?
2–4 sprays are sufficient for most settings. You can add more for stronger projection on special occasions.

4. Are alice&bruce perfumes unisex?
Many of our scents are gender-neutral. However, we also offer traditionally masculine and feminine-inspired blends. Refer to the product description.

5. Do I need to reapply during the day?
Not usually. Our 30% EDP formulas are designed to last through a full workday or event.

6. How can I test if a scent suits me?
Always try a patch test on your wrist and allow it to settle for a few hours to experience how it interacts with your body chemistry.

Need Help Choosing?

We’re happy to recommend the perfect scent based on your personality, preference, or occasion. Just drop us a message!

Email: support@aliceandbruce.com | 
Phone : +91 90196 31161 
Corporate Office:
alice&bruce – corporate office
648/a, 4th Floor, Binnamangala 1st Stage,
Indiranagar, Bangalore, Karnataka, India – 560038