Why 30% EDP Makes All the Difference in Your Fragrance
When you spray on your favorite perfume, you're not just wearing a scent—you're making a statement. But have you ever wondered what really makes one perfume outlast another? The secret often lies in one powerful detail: concentration. At Alice&Bruce, we formulate every perfume with 30% EDP (Eau de Parfum) concentration—a level far higher than typical designer or mass-market scents.
Let’s break down why this makes a real difference to your fragrance experience.
What Is EDP and Why Concentration Matters
Perfume is a blend of fragrance oils and alcohol. The higher the oil concentration, the longer the scent will last on your skin. Here's a quick look at common types:
Type
Oil Concentration
Longevity
Eau de Cologne
2%–5%
1–2 hours
Eau de Toilette (EDT)
5%–15%
2–4 hours
Eau de Parfum (EDP)
15%–25%
4–8 hours
Alice&Bruce 30% EDP
30%
10–12+ hours
We go beyond traditional EDP standards to deliver premium performance and a richer, longer-lasting scent journey.
The Alice&Bruce Difference: 30% EDP Explained
Our ultra-concentrated blends give you:
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Incredible Longevity: One spray lasts you all day—no reapplication needed.
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Stronger Projection: Leave a captivating scent trail wherever you go.
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Deeper Note Development: Watch your perfume evolve beautifully from top notes to base.
It’s what turns a fragrance from good to unforgettable.
Why Most Designer Perfumes Don’t Last
You might have tried designer fragrances that smell great for the first hour, then disappear. That’s often because:
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They use lower concentrations (10–15%)
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They prioritize marketing and packaging over formulation
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They include filler ingredients to reduce cost
At Alice&Bruce, we invest where it matters—inside the bottle.
High Concentration, Still Skin-Safe
Despite the strength, every Alice&Bruce perfume is:
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IFRA-certified
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Phthalate-free
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Dermatologically safe
We balance power with elegance, so our scents are gentle on your skin but bold in performance.
How to Wear 30% EDP Perfume Properly
With high-concentration perfume, a little goes a long way. Here’s how to get the best out of it:
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Apply to pulse points: wrists, neck, inside elbows
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Use 2–3 sprays max
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Don’t rub—let it dry down naturally
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Store in a cool, dry place to preserve quality
Customer Experiences: Real Results
“I sprayed it at 9 AM, and I could still smell it the next morning on my scarf.”
“People ask me what I’m wearing even 6 hours later.”
“Alice and Bruce perfumes beat all my designer fragrances.”
Our customer reviews tell the story better than we can.
The Verdict: You Deserve More Than Just a Pretty Bottle
If you’re spending good money on fragrance, make sure you’re getting the performance to match. With Alice&Bruce 30% EDP perfumes, you get:
✅ Longer wear
✅ Richer scent development
✅ More value per spray
✅ Designer-level quality, reimagined
Don’t settle for diluted scents. Experience real fragrance luxury—with Alice and Bruce.